Note: This article was originally published on 20th June 2014 and has been upgraded several times to take into account the latest attributes for both Hootsuite and Storymate and also the newest upgrade being 12th July 2016.
Yes we're a hyperlink building service offering link building services but societal networking has become a big part of nearly everything we do on line.
A strong social media presence leads to brand recognition, strong customer relationship management, target audience expansion, valuable feedback and a increase in traffic.
Since the likes of Twitter, Facebook, Instagram, Pinterest and LinkedIn are still hugely popular, it is essential to develop strong social networking skills to be able to participate, listen to and respond to your intended audience.
The biggest challenge that we all face in terms of social networking is time management.
Planning and organization are essential but with so many different networks to manage it can be hard to remain organised.
But, the truth is there are now tools on the market that are designed to help us save time and keep organized when it comes to social media.
They could help us program posts, track mentions, respond to our followers and gain essential insights through the use of analytics, and statistics.
So in this post I will help you through among the platforms I'm asked about all -- Hootsuite and Storymate.
By the conclusion of the article you will obtain a key understanding into the advantages and disadvantages of each tool, and how you can leverage them to obtain much better results from the social networking efforts.
Let's dive in and take a closer look!
With Hootsuite exceeding 10 million clients, there is no doubt that they are one of the most common social networking management software around.
This helpful tool helps you manage all aspects of your Social Websites activity such as:
Publishing & scheduling updates
Sourcing engaging content
Responding to a followers
Monitoring your progress using analytics
Aside from the management and monitoring operation, you may also collaborate with group members by assigning tasks -- a job can be made right from within a stream (this is what screens social messages and mentions).
A wide Selection of networks are supported which include:
Google+ (profiles only)
Mixi (Japanese social networking service)
Hootsuite also provides social media training through the Hootsuite University -- a set of lectures which include best practices and ideas from industry-leading brands, platforms and educators.
If it is possible to demonstrate your experience at the close of the course, you get a certificate which shows you are now a certified"Hootsuite Professional".What we enjoy about Hootsuite
Hootsuite's key strength is in the huge number of attributes. You can pretty much do whatever that you can possibly think of in terms of social media.
Monitoring numerous streams at the identical time is just another terrific characteristic of Hootsuite. For instance with Twitter you can add: mentions, lists (favourites), hashtags, key words, house feed, competitions' feeds, etc..
It's easy to respond to cites within the platform and there are a few additional options you have access to:
Auto schedule -- need to answer but not right today? It is simple!
Schedule on a specific date -- If the auto schedule is not right, just decide on a date & time.
Drafts -- You can save an in-progress message or utilize a draft as a template of types (note: templates was a feature but was removed in favour of drafts).
There is a publisher menu which allows you to view your scheduled upgrades on a calendar. You'll also discover the bulk schedule feature which permits you to upload a .csv file to Hootsuite filled with your social messages along with the dates/times you want them to be printed.
Should you require help finding content to discuss, there is a content suggestion feature built in.
You also receive access to your browser extension known as"Hootlet" which makes it effortless to share web pages to some of your networks as you're surfing the web.
If you click a tweet button onto a website, you will also find the option to use the Hootlet directly alongside the normal tweet button.
Hootsuite's customer support is spot on which is obviously an important aspect to take into account and there is a selection of mobile apps.
Out of everything else, I love that Hootsuite was in the sport for quite a while (since 2008). This means it is a well-developed, mature tool.
This is important because a lot of societal management programs have been launched and most of them disappear after a time. The downside when this happens is we get accustomed to using tools and it requires a while to migrate over to a new tool.What we don't enjoy about Hootsuite
I am a huge fan of Hootsuite but like with many tools, it is not perfect.
This instrument comes fully packed with a lot of tools, but the trade-off is that the dashboard has gotten rather complex. Despite several redesigns, it doesn't have a exact user-friendly texture.
Although, it's possible to undoubtedly warm up to it might just take more time to find your way round.
The other major drawback to Hootsuite is the price of analytics reports, pricing, and generally speaking, is good as there's a totally free plan and also a cheap pro plan but you can not simply open an analytics report like with most social tools -- you're given a limited amount of credits based on your strategy.
This does include some standard reports about the free program and an improved report on the pro plan -- it shouldn't be this complex when a lot of different tools create analytics/reporting so easy.
More Details: https://www.socialleadfreak.com/storymate-review
Hootsuite provides a lot of different subscriptions.
You've got a free plan that supports 3 social profiles using very basic functionality.
Paid programs then begin at #7.99/month (when billed yearly ) or 11.99/month (when billed yearly ). Paid programs include additional features, plus they have other programs such as'Teams','Business' and'Enterprise' that each offer more social profiles along with extra features as you work your way up.
In case you haven't already given it a try you can find a free 30 Day trial of HootSuite.
The lowdown on Storymate
In terms of sophistication, Storymate is almost the polar opposite of Hootsuite. You do not get such a wide array of features but everything you do get is a cleaner and easier to use tool.
One important thing to find here is yet another crucial difference between the two platforms:
Where Hootsuite focuses on general social networking management which includes scheduling, monitoring and engaging -- Storymate simply focuses more about the message scheduling side of matters.
The notion behind Storymate is that you decide on a program and add posts to your"Storymate", subsequently articles will be scheduled in the periods you have decided on.
Simplicity is what makes Storymate such a terrific tool. It does not need complex training and there is just a small learning curve involved so it's self-explanatory and user-friendly.
Anybody can use this application irrespective of their social networking skills -- you will be able to schedule societal messages instantly and get basic reporting. Paid programs add team cooperation, higher message limits and improved analytics.What we like about Storymate
There are no extra bells and whistles which aren't really important -- you simply get the essentials.
Aside from the scheduling performance and analytics, you're able to add RSS feeds from your favorite blogs and discuss their articles easily.
Add RSS Feeds
The simple analytics makes it easy to see which social messages are doing best -- you can then easily re-Storymate any messages with the click of a button.
Storymate additionally has their very own browser extension which has a host of features:
Keyboard shortcuts -- Speed up your social sharing
Storymate integration with popular networks -- You will see a Storymate button on Twitter, Tweetdeck, Facebook, Pinterest, Reddit and Hacker News (you can disable any you do not need ).
The Storymate browser extension has another neat feature called the"Power Scheduler" making it effortless to schedule multiple societal messages across various occasions and accounts.
Storymate have gathered out a bunch of other Terrific features that deserve a mention:
To begin with, they included Pinterest native and sharing video sharing that further adds to Storymate's utility.
Then there is Pablo, an instrument made by Storymate making it rather easy to overlay quotes/text onto pictures.
Just select which size of picture you need (different dimensions work better on various societal networks), personalize the text and insert a background. Then Storymate the picture, discuss it straight to your favorite social networking or download it.
Towards the end of 2015 that they added a calendar view and a tool to optimize the instances you share your own articles.
In July 2016, they included support for Instagram. Well, kind of.
Allow Me to clarify:
Instagram does not allow any tools to post to it is program for you. None at all.
So to circumvent this, program your Instagram article in Storymate.
When it is time to print, you're going to get a push notification on your mobile cell phone. You may then press on a button to send your articles on to the Instagram app and print as you would normally.
Before, I'd have to use a different tool for Instagram scheduling. Now I can eliminate one extra tool out of the equation, and that is an excellent thing.What we don't love about Storymate
In a way Storymate is limited since you can not view your Twitter feed or directly interact with your followers.
Nonetheless, this really is a dual edged sword because while this does make Storymate fairly restricted, but it's also what adds much to its allure.
In case Storymate added plenty of additional attributes it would not be this effective monitoring tool and wouldn't be quite as straightforward or easy to use.
Individual strategy: Free but limits to 1 profile each social networking as well as 10 messages that are scheduled.
Amazing strategy: Starts from $10/month and allows for up to 10 social profiles, including 100 scheduled messages along with 15 RSS packs per linked profile.
Business plan: Begins from $50/month and lets up to 25 interpersonal profiles, 5 group members, 2,000 scheduled articles per profile and rich analytics. Larger programs are available should you need it.Conclusion
The two Hootsuite along with Storymate are amazing social tools that will allow you to become more organized and provide better social networking results.
Which application you ultimately choose will depend largely on your precise requirements.
If you manage numerous societal accounts and want to have the ability to engage with your followers, Hootsuite might be the ideal match for you. It could take some time to get to grips with all its features but when you do, you are going to begin saving a great deal of time with handling your social networking profiles.
On the other hand, if you are not able to devote much time to social media and you need something that's super fast for monitoring upgrades, Storymate is a excellent way to go. It's simple, fast and effective so that you cannot fail.
The next alternative is to utilize both since Hootsuite and Storymate really do have the capability to match each other very well. Scheduling is easier using Storymate, however, you still must respond and interact with your own followers, which is where Hootsuite comes in.
Having said that, Hootsuite is catching up in the front -- particularly with the launch of its Hootlet browser extension and publisher attributes.
Eventually, which instrument do you want and why? Which additional social media tools do you use?
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